Choice
The working man and students(ages 18-50) is our target group. These people will endure the most problems of the construction area. We also think that this group is most likely to go on site if there is an event or some other activity. Children are dependent on their parents, and elderly are less likely to go any kind of activity.
At this time the target group is very broad. We tend to describe the target more directed further along the process. This gives us more design freedom at this time.
Communications
We assume that everyone in this target group has got internet and a cellphone. These communications are simple, effective and reaches people the quickest. We also learned that residents of Delft
Stimulating
As described in our mission we want to stimulate participants with curiosity, and rewarding participation.
Seems like a good target group, but is the wife of the working man also invited for the parties? ;) We think that because of the continously changing traffic situations, maybe mothers with their kids will endure problems of the situation. But nonetheless, nice target group!
BeantwoordenVerwijderenAlso good to see how you could reach them and in which way you want to stimulate them!