Media Strategy update

Concept visual, the showcases

MEDIA USED:
After a few modifications, we reduced the number of media used in our project. The three mediums that we will use are: the showcases, the mobile and the Internet. The showcases are a combination of tow mediums: the artefact and a TV-screen.

AIM OF THE MEDIA:
The showcases will be present on both platforms of the train station. This means they will be in competition with the surrounding billboards. To draw more attention, the TV-screens within the showcases will play ads. We expect that the combination of movement and light will lure people to the showcases.
Afterwards people will notice that there is something in that showcase. By using people’s curiosity, we expect that they will at least have a closer look. They will see that you can do quite a few things with the showcases. It can be informative because the user learns more about the artefact or about the construction areas; as well as entertaining, since there are quizzes and games where you can win a prize. Anyone can participate by simply using their mobile phone or the internet.

WHAT MAKES IT CROSS MEDIA?

• Showcase to Mobile Phone
The quiz and the artefacts are shown by the showcase, but the mobile phone is needed to interact with it on the spot.
• Mobile Phone to Internet
You might have answered to the quiz but you cannot see your points yet. You aren’t even sure if you answered right or wrong, you need to go on the internet site to check it all out.
• Internet to Showcase
To checkout the artefact “live” or the quiz to get more points, you need to go see the showcases because you can only find the sms-codes there.
• Showcase to Internet
The internet has information that the showcase does not have such as the comments posted by the travellers that passed by. It is also more comfortable to read through everything at home instead of the station.
• Internet to Mobile phone
Since you don’t always have access to the internet at all times, receiving live-updates sms’s can be useful and encourage the traveller to create an account.