donderdag 21 januari 2010

Evaluation of the Design

Secrets beneath your feet

For evaluations we explained what kind of project it is and than showed the short flash movie to several persons. Afterwards we discussed the movie briefly and asked them if they can explain us the project. Next to finding out if they understood what the project was about and how everything works was finding out if people were intrigued enough to have a look at the showcases and participate. For the evaluation we spoke to 8 people (they were chosen for their diversity in age, sex, working class...).

Not every aspect of the project is clear. For instance the point is of the fake object, because it becomes directly clear which item is fake. It wasn’t clear how the sms corresponded to a specific showcase. People also wanted to read the information on the showcases and the website more. The points/prizes relation wasn’t all that clear, how many artefacts would be displayed in the same time and that they would be replaced by other items in time, what the main function is of the showcase, what the costs are.

Points for improvement for the movie/project are the following:
Show the complete showcase with the buttons while explaining the circles on the screen correspond with the buttons on the showcase.
Make the sms correspond with a specific showcase.
Explain explicitly there aren't any extra or hidden fees for the sms-games. The sms doesn’t cost you anything more then the price of an sms.
Explain what the main point of the showcase is: items, news or game?
Highlight some of text on the screen of the showcase and the website.
Explain the system of collecting points and buying products with those points.

The level of interest was divided. 6 out of 8 persons said they would take a look at showcases if they had some spare time on the station. 2 out of the 8 questioned persons said they would probably join the game after making sure it didn’t cost them anything. The problem was people are afraid they would be subscribed tot a sms-service.

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