woensdag 13 januari 2010
Task Analysis & Flow Chart
Task analysis
Showcases
User should be able to:
• find information about the artefacts, the construction, the games and prizes
• skip or review the information (rewind/fast-forward for videos and next/previous for text pages)
• can go back to the menu at all time (third button)
• participate to the guessing game of the “fake” artefacts easily
• The TV screen is a visual tool to lure people into participating:
o Teasers such as “the find a the week”, “photo of the week” or “yesterday’s winners”
o A slideshow of the exhibited items with some context
o A video of the digging and the finding of the items or artefacts
o The internet address of the project, advertisement (WeSD, Delft Bouwt or possible sponsors…)
Mobile Phone
Text messaging is essential. Multiple codes are given (on the TV screen, text on the showcases…) and they each have a different function. So, by sending a sms to a certain code, you have different results.
The different possibilities are:
- to receive information (live updates)
- to post a comment on a piece that is in one of the showcases
- to answer one of the quizzes
- checkout what the contests and prizes are.
Internet
User should be able to:
• Create an account
• Comment
• Log in
• Log off
• Retrieve password
• Upload photos
• Change personal setting
• Go to page: winners, games, photo, info, news, main, account, developments
• Go to external site: spoorzone, sponsors
• Play game: ….
Flow Chart

A: go to page Winners
B: start a selected game
C: go to page games
Showcases
User should be able to:
• find information about the artefacts, the construction, the games and prizes
• skip or review the information (rewind/fast-forward for videos and next/previous for text pages)
• can go back to the menu at all time (third button)
• participate to the guessing game of the “fake” artefacts easily
• The TV screen is a visual tool to lure people into participating:
o Teasers such as “the find a the week”, “photo of the week” or “yesterday’s winners”
o A slideshow of the exhibited items with some context
o A video of the digging and the finding of the items or artefacts
o The internet address of the project, advertisement (WeSD, Delft Bouwt or possible sponsors…)
Mobile Phone
Text messaging is essential. Multiple codes are given (on the TV screen, text on the showcases…) and they each have a different function. So, by sending a sms to a certain code, you have different results.
The different possibilities are:
- to receive information (live updates)
- to post a comment on a piece that is in one of the showcases
- to answer one of the quizzes
- checkout what the contests and prizes are.
Internet
User should be able to:
• Create an account
• Comment
• Log in
• Log off
• Retrieve password
• Upload photos
• Change personal setting
• Go to page: winners, games, photo, info, news, main, account, developments
• Go to external site: spoorzone, sponsors
• Play game: ….
Flow Chart

A: go to page Winners
B: start a selected game
C: go to page games
Concept details

The artefacts and the TV screens are now combined into one element: the showcase. The name we gave to this project is: Secrets beneath your feet. Multiple showcases are located on both platforms of the train station. The TV screens will be looping ads for the project and the sponsors until someone presses one of the four buttons on the showcase. At this point, three choices are available: learn more about the artefact; construction updates and finally, games, prizes and sms-codes.
The first option is mostly informative; it gives background information about the artefact. It can be a short movie of the digging or a re-enactment of its use back in the days or any kind of story that can increase the public’s interest. At all times it is possible to fast-forward or rewind the movie or head back to the menu with the use of the three buttons.
The construction updates gives an overview of the latest news concerning the construction. It can indicate that some streets are blocked and that people need to take another path then usual or due to the diggings trains can’t travel for a certain period… Any kind of thing that can affect the routine of the travellers that arrive at or depart from the station.
The last part is more destined to entertain the travellers. Each artefact has a different game attached to it (see the “game inventory” for more details on the actual games). To play, you need your mobile phone and send a sms, with your answer, to the code that is shown on the screen. The prizes that you can win are shown on the screen. You can find hints by following the internet link that is on the screen.
The showcases have a fourth button that is located on the side, instead of the front, where the three others are. It is another game, guessing the fake artefacts. People try to guess and then by pressing the button, small lights in two different colours (green for real and red for fake) will turn on in each showcase. The idea was to make a quick game that could surprise people. Bring them to think that some items are worthless but actually are of great value. It might interest them into reading more and even play the games.
The TV screens and the showcases are provided by sponsors or if necessary they are bought since it isn’t some insanely expensive equipment. Archaeologists and historians expect to find quite a lot of items during the digging since there used to be quite a few things on these grounds years back. This means that we don’t really need to worry about the number of artefacts that will be found. As for the fake ones, they can be made by artists that specialises in the making of old object replicas or it can be something worthless that was dug out and that can be passed as an artefact.
Content in each Medium
Media Strategy update
Concept visual, the showcases

MEDIA USED:
After a few modifications, we reduced the number of media used in our project. The three mediums that we will use are: the showcases, the mobile and the Internet. The showcases are a combination of tow mediums: the artefact and a TV-screen.
AIM OF THE MEDIA:
The showcases will be present on both platforms of the train station. This means they will be in competition with the surrounding billboards. To draw more attention, the TV-screens within the showcases will play ads. We expect that the combination of movement and light will lure people to the showcases.
Afterwards people will notice that there is something in that showcase. By using people’s curiosity, we expect that they will at least have a closer look. They will see that you can do quite a few things with the showcases. It can be informative because the user learns more about the artefact or about the construction areas; as well as entertaining, since there are quizzes and games where you can win a prize. Anyone can participate by simply using their mobile phone or the internet.
WHAT MAKES IT CROSS MEDIA?

• Showcase to Mobile Phone
The quiz and the artefacts are shown by the showcase, but the mobile phone is needed to interact with it on the spot.
• Mobile Phone to Internet
You might have answered to the quiz but you cannot see your points yet. You aren’t even sure if you answered right or wrong, you need to go on the internet site to check it all out.
• Internet to Showcase
To checkout the artefact “live” or the quiz to get more points, you need to go see the showcases because you can only find the sms-codes there.
• Showcase to Internet
The internet has information that the showcase does not have such as the comments posted by the travellers that passed by. It is also more comfortable to read through everything at home instead of the station.
• Internet to Mobile phone
Since you don’t always have access to the internet at all times, receiving live-updates sms’s can be useful and encourage the traveller to create an account.

MEDIA USED:
After a few modifications, we reduced the number of media used in our project. The three mediums that we will use are: the showcases, the mobile and the Internet. The showcases are a combination of tow mediums: the artefact and a TV-screen.
AIM OF THE MEDIA:
The showcases will be present on both platforms of the train station. This means they will be in competition with the surrounding billboards. To draw more attention, the TV-screens within the showcases will play ads. We expect that the combination of movement and light will lure people to the showcases.
Afterwards people will notice that there is something in that showcase. By using people’s curiosity, we expect that they will at least have a closer look. They will see that you can do quite a few things with the showcases. It can be informative because the user learns more about the artefact or about the construction areas; as well as entertaining, since there are quizzes and games where you can win a prize. Anyone can participate by simply using their mobile phone or the internet.
WHAT MAKES IT CROSS MEDIA?

• Showcase to Mobile Phone
The quiz and the artefacts are shown by the showcase, but the mobile phone is needed to interact with it on the spot.
• Mobile Phone to Internet
You might have answered to the quiz but you cannot see your points yet. You aren’t even sure if you answered right or wrong, you need to go on the internet site to check it all out.
• Internet to Showcase
To checkout the artefact “live” or the quiz to get more points, you need to go see the showcases because you can only find the sms-codes there.
• Showcase to Internet
The internet has information that the showcase does not have such as the comments posted by the travellers that passed by. It is also more comfortable to read through everything at home instead of the station.
• Internet to Mobile phone
Since you don’t always have access to the internet at all times, receiving live-updates sms’s can be useful and encourage the traveller to create an account.
vrijdag 4 december 2009
Media Overview & Concept Ideas
MEDIA OVERVIEW
CONCEPT IDEAS
The exposition is next to the platform in a tent. In the ground, behind a glass, there are artefacts that act as teasers to lead the travellers to the tent.



A pile of boxes where you can sit on and one made out of glass to display the artefacts.

Placing the TV-screens on the platforms.
CONCEPT IDEAS
The exposition is next to the platform in a tent. In the ground, behind a glass, there are artefacts that act as teasers to lead the travellers to the tent.



A pile of boxes where you can sit on and one made out of glass to display the artefacts.

Placing the TV-screens on the platforms.
Handin
Foreword
In this report you will find the Conceptual Design including the Media Strategy of our group named
Across Media. You will find a storyboard that sums up the idea we have for our project; an overview
of the different media used and in which condition they are used, and finally, a more detailed
explanation and inventory of the project and the media.
Game Inventory
The artefacts or other items found on the construction site will be displayed on the project terrain.
They will be integrated in several games depending on the item. With these games people can win
prices. Several examples will be given.
Entertainment
Which year?
When an object is found and is unspoiled, it can be displayed. People can try and guess the age of the
object. Additional information can be found right next to the object to inform you en maybe help you
guess. Whoever guesses the age wins.
Which location?
Items can be related to a certain location, for instance the Calvé factory, or the location where the
old south port use to stand. People can guess the location where the item was found.
What is it?
Objects that aren’t familiar with most people, because it a part of a bigger object or because such
items barely exist. People can guess what it is or what was used for.
Which brand?
When an item is found for instance an old bicycle, the brand of it can be guessed.
Involvement
Shard puzzle
There chances are high that shards of old jars, plates and other Delfst Blauw tiles will be found. By
displaying these shards people can guess which shards belong together. After that people can put the
pieces in the right place.
Picture of the week
The construction site isn’t pretty to look at, though sometimes it has its own beauty in a specific way.
People can, and already have taken pictures of the construction site. A weekly competition for
making the best photo of the construction site can be challenging. The best photo will be displayed.
After that people can guess where the picture is taken. Another game is that an item is hidden on the
location of the photo and if you find it, you can keep it.
Fake items
Not everything has to be really dug up. People who have won in the past can help with making fake
items so they seem like an important artefact.
Museum
The museum can collaborate with the project. They can provide the project with a painting (fake or
real). For example: the painting can be “dug up”. After that people can guess who created it. The
winner gets a ticket for the museum.
Media Choices
Lure:
To lure people to the site we want to use newspapers, flyers, billboards, TV and the internet. At this
stage, all of the medias will have the same information: What? Where? And when? This makes
people aware of the existence of the exposition next to the station in Delft.
Entertain and inform:
This is the core of the whole project so a lot of media are used and some of them are used in multiple
ways.
To inform people about the latest developments and changes around the station and the exhibition,
we want to use images and text that is put on a flyer, a billboard, a TV, on the internet or around the
exhibition. The information will be mostly factual, so our target group can read it but not change
anything.
Games, Exposition: it uses the items that are found in the digging sites as a guessing game.
Participants can play the game, and maybe learn more about the item. Or people can share their
opinion about the artifacts.
Mobile Phone: it can be used to add a comment about one of the exhibits by sending a sms to a
number that is linked to the exhibit. It can go the other way around; you send a sms to receive
comments about the item. This makes people interact.
A Person: an employee will be present for technical support, explain or help people to make an
account and send comments. This person will make it easier for visitors to participate to the different
activities.
The Internet: it will be a huge database of the latest updates of the construction site but also for the
exhibition, the comments and quizzes are available as well. There will even be a ranking system,
where people will see the points they won and what can they do with those points.
Involve:
With these media, visitors of the exposition can interact with the project and other people around it,
at home as well as on the site.
Games: Involves you by participating in the game, because when you are lured inside and you get
information about the game / competition you simple want in.
Mobile Phone: Involves you by interacting with the environment or game or just to get extra
information.
Exposition: Involves you because you can interact with the exposition you can participate in a
competition / game.
Internet: Involves because once you are at home you can see the progress concerning the game or
competition or even the changes made in the exposition and see what’s coming up next week.
In this report you will find the Conceptual Design including the Media Strategy of our group named
Across Media. You will find a storyboard that sums up the idea we have for our project; an overview
of the different media used and in which condition they are used, and finally, a more detailed
explanation and inventory of the project and the media.
Game Inventory
The artefacts or other items found on the construction site will be displayed on the project terrain.
They will be integrated in several games depending on the item. With these games people can win
prices. Several examples will be given.
Entertainment
Which year?
When an object is found and is unspoiled, it can be displayed. People can try and guess the age of the
object. Additional information can be found right next to the object to inform you en maybe help you
guess. Whoever guesses the age wins.
Which location?
Items can be related to a certain location, for instance the Calvé factory, or the location where the
old south port use to stand. People can guess the location where the item was found.
What is it?
Objects that aren’t familiar with most people, because it a part of a bigger object or because such
items barely exist. People can guess what it is or what was used for.
Which brand?
When an item is found for instance an old bicycle, the brand of it can be guessed.
Involvement
Shard puzzle
There chances are high that shards of old jars, plates and other Delfst Blauw tiles will be found. By
displaying these shards people can guess which shards belong together. After that people can put the
pieces in the right place.
Picture of the week
The construction site isn’t pretty to look at, though sometimes it has its own beauty in a specific way.
People can, and already have taken pictures of the construction site. A weekly competition for
making the best photo of the construction site can be challenging. The best photo will be displayed.
After that people can guess where the picture is taken. Another game is that an item is hidden on the
location of the photo and if you find it, you can keep it.
Fake items
Not everything has to be really dug up. People who have won in the past can help with making fake
items so they seem like an important artefact.
Museum
The museum can collaborate with the project. They can provide the project with a painting (fake or
real). For example: the painting can be “dug up”. After that people can guess who created it. The
winner gets a ticket for the museum.
Media Choices
Lure:
To lure people to the site we want to use newspapers, flyers, billboards, TV and the internet. At this
stage, all of the medias will have the same information: What? Where? And when? This makes
people aware of the existence of the exposition next to the station in Delft.
Entertain and inform:
This is the core of the whole project so a lot of media are used and some of them are used in multiple
ways.
To inform people about the latest developments and changes around the station and the exhibition,
we want to use images and text that is put on a flyer, a billboard, a TV, on the internet or around the
exhibition. The information will be mostly factual, so our target group can read it but not change
anything.
Games, Exposition: it uses the items that are found in the digging sites as a guessing game.
Participants can play the game, and maybe learn more about the item. Or people can share their
opinion about the artifacts.
Mobile Phone: it can be used to add a comment about one of the exhibits by sending a sms to a
number that is linked to the exhibit. It can go the other way around; you send a sms to receive
comments about the item. This makes people interact.
A Person: an employee will be present for technical support, explain or help people to make an
account and send comments. This person will make it easier for visitors to participate to the different
activities.
The Internet: it will be a huge database of the latest updates of the construction site but also for the
exhibition, the comments and quizzes are available as well. There will even be a ranking system,
where people will see the points they won and what can they do with those points.
Involve:
With these media, visitors of the exposition can interact with the project and other people around it,
at home as well as on the site.
Games: Involves you by participating in the game, because when you are lured inside and you get
information about the game / competition you simple want in.
Mobile Phone: Involves you by interacting with the environment or game or just to get extra
information.
Exposition: Involves you because you can interact with the exposition you can participate in a
competition / game.
Internet: Involves because once you are at home you can see the progress concerning the game or
competition or even the changes made in the exposition and see what’s coming up next week.